Innovation Culture as an Effective Method of Management

In the article were considered concept, value and essence of innovative culture in the innovative system of enterprise. Also it were defined basic pre-conditions, economic priorities and conceptual aspects which induce Ukrainian management to implement an innovative culture as effective method of management; it was defined role of innovative culture in the innovative system of enterprise.; it was improved concept definition of innovative culture as a socio-economic category, its basic tasks and functions was defined.