Innovation diffusion and new product growth models: A critical review and research directions
| Year of publication: |
2010
|
|---|---|
| Authors: | Peres, Renana ; Muller, Eitan ; Mahajan, Vijay |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 27.2010, 2, p. 91-107
|