Innovation diffusion models of new product acceptance : a reexamination
Year of publication: |
1986
|
---|---|
Authors: | Mahajan, Vijay |
Other Persons: | Wind, Yoram (contributor) |
Published in: |
Innovation diffusion models of new product acceptance. - Cambridge, Mass. : Ballinger, ISBN 0-88730-076-6. - 1986, p. 3-25
|
Subject: | Innovationsdiffusion | Innovation diffusion |
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