Innovation Does Pay Off-If You Measure Correctly
Year of publication: |
2009
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Authors: | Sood, Ashish ; Tellis, Gerard J. |
Published in: |
Research technology management. - Arlington, VA : Industrial Research Inst, ISSN 0895-6308, ZDB-ID 6161406. - Vol. 52.2009, 4, p. 13-15
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