Innovation for and from emerging countries : a closer look at the antecedents of trickle-down and reverse innovation
Verdiana Giannetti, Gaia Rubera
| Year of publication: |
2020
|
|---|---|
| Authors: | Giannetti, Verdiana ; Rubera, Gaia |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 48.2020, 5, p. 987-1008
|
| Subject: | Emerging countries | Trickle-down | Reverse innovation | Marketing mix | International new product launches | Innovation | Schwellenländer | Emerging economies | Produktentwicklung | New product development | Multinationales Unternehmen | Transnational corporation | Marketingmanagement | Marketing management | Internationales Marketing | International marketing | Internationaler Markteintritt | International market entry | Innovationsmanagement | Innovation management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-019-00669-3 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012301297