Innovation in destination marketing : the use of passive mobile positioning for the segmentation of repeat visitors in Estonia
Year of publication: |
2011
|
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Authors: | Kuusik, Andres ; Tiru, Margus ; Ahas, Rein ; Varblane, Urmas |
Published in: |
Baltic journal of management. - Bingley : Emerald Group Publishing Limited, ISSN 1746-5265, ZDB-ID 2248722-0. - Vol. 6.2011, 3, p. 378-399
|
Subject: | Destinationsmanagement | Destination management | Innovationsmanagement | Innovation management | Beziehungsmarketing | Relationship marketing | Tourismuswirtschaft | Tourism industry | Estland | Estonia |
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