Innovation in emerging markets

edited by Jerry Haar (Professor of Management and International Business, Florida International University, senior research fellow, McDonough School of Business, Georgetown University, and Global Fellow, Woodrow Wilson International Center for Scholars, USA) and Ricardo Ernst (Professor of Operations and Global Logistics, Director of the Global Business Initiative, Managing Director of the Latin American Board, and former Deputy Dean, all at the McDonough School of Business, Georgetown University, USA)