Innovation in estimating willingness to pay
Year of publication: |
2018
|
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Authors: | Biehn, Neil ; Zawada, Craig |
Published in: |
Innovation in pricing : contemporary theories and best practices. - London : Routledge, Taylor & Francis Group, ISBN 978-1-138-73825-6. - 2018, p. 302-312
|
Subject: | Zahlungsbereitschaftsanalyse | Willingness to pay | B-to-B-Marketing | Business-to-business marketing | Innovation | Revenue-Management | Revenue management |
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