Innovation in marketing
edited by Peter Doyle ...
| Year of publication: |
1998
|
|---|---|
| Other Persons: | Doyle, Peter (contributor) |
| Publisher: |
Oxford [u.a.] : Butterworth-Heinemann |
| Subject: | Innovation | Marketing | Innovationsmanagement |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XII, 225 S graph. Darst 24cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung |
| Language: | English |
| Notes: | Literaturangaben |
| ISBN: | 0-7506-4121-5 |
| Classification: | Marketing ; Forschung und Entwicklung |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000666771