Innovation in marketing : new perspectives for profit and growth
Theodore Levitt
| Year of publication: |
1962
|
|---|---|
| Authors: | Levitt, Theodore |
| Publisher: |
New York, NY [u.a.] : McGraw-Hill |
| Subject: | Absatz | Marktforschung | Wirtschaftswachstum | Economic growth | Innovation | Unternehmenswachstum | Firm growth | Gewinn | Profit | Rentabilität | Profitability | Marketing | Marketingmanagement | Marketing management | USA | United States | Theorie | Theory | Innovationsmanagement | Innovation management |
| Extent: | VII, 253 S Ill |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | mit Bildn. u. biogr. Notiz. d. Verf. |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000052459