Innovation in pricing : contemporary theories and best practices
edited by Andreas Hinterhuber and Stephen M. Liozu
| Year of publication: |
2018 ; Second edition.
|
|---|---|
| Other Persons: | Hinterhuber, Andreas (ed.) ; Liozu, Stephan M. (ed.) |
| Publisher: |
London : Taylor and Francis, |
| Subject: | Preismanagement | Pricing strategy | Innovation | Theorie | Theory |
Online Resource
| Extent: | 1 online resource (xvii, 406 pages) |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-315-18484-5 ; 978-1-351-73234-5 ; 978-1-138-73825-6 ; 978-1-138-73827-0 |
| Other identifiers: | 10.4324/9781315184845 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013181115