Innovation in product-related services : the contribution of design theory
Year of publication: |
2010
|
---|---|
Authors: | Lenfle, Sylvain ; Midler, Christophe |
Published in: |
The handbook of innovation and services : a multi-disciplinary perspective. - Cheltenham [u.a.] : Elgar, ISBN 978-1-84980-374-8. - 2010, p. 722-742
|
Subject: | Leistungsbündel | Bundling strategy | Innovation | Produktmanagement | Product management |
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