Innovation : key to marketing progress
ed. by Henry Gomez
| Year of publication: |
1963
|
|---|---|
| Authors: | Gomez, Henry |
| Publisher: |
Chicago/Ill. |
| Subject: | Absatz | Ausland | USA | Absatzkontrolle | Dienstleistungsgewerbe | Werbung | Erfolg | Verkaufsleiter | Marktforschung | Produkt | Neues Produkt | Handel | Einzelhandel |
| Extent: | XXV, 685 S 8° |
|---|---|
| Series: | Proceedings of the ... National Conference of the American Marketing Association. - Chicago, Ill. : Assoc., ZDB-ID 610441-1. - Vol. 46.1963 |
| Type of publication: | Book / Working Paper |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003148710