Innovation, life cycles and cybernetics in marketing : theoretical conceps in the scientific marketing of drugs and their consequences
Ulrike Thoms
| Year of publication: |
2017
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|---|---|
| Authors: | Thoms, Ulrike |
| Published in: |
Development of scientific marketing in the twentieth century : research for sales in the pharmaceutical industry. - London : Routledge, ISBN 1-138-63011-X. - 2017, p. 29-42
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| Subject: | Arzneimittel | Pharmaceuticals | Innovation | Kybernetik | Cybernetics | Produktlebenszyklus | Product life cycle | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011620220