Innovation management for products and processes in the automobile industry : exampel of BMW
Year of publication: |
[2017]
|
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Authors: | Shiu, Eric ; Bonacina, Andreas ; Binninger, Franz-Michael |
Published in: |
Handbook of the management of creativity and innovation : theory and practice. - New Jersey : World Scientific, ISBN 978-981-314-187-2. - 2017, p. 191-216
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Subject: | BMW Group | Innovationsmanagement | Innovation management | Kreativität | Creativity | Automobilzulieferindustrie | Automotive supplier industry | Kfz-Industrie | Automotive industry | Deutschland | Germany |
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