Innovation marketing : from idea to start ups : a holistic literature review
Year of publication: |
2018
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Authors: | Spyropoulos, Theocharis Stylianos |
Published in: |
MIBES transactions : international journal ; publication of research papers on management, business & economic systems. - Larissa : [Verlag nicht ermittelbar], ISSN 1790-9899, ZDB-ID 2653761-8. - Vol. 12.2018, 1, p. 145-159
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Subject: | Innovation Management | Marketing | Start-Ups | Business Models | Entrepreneurship | New Product Development | Strategy | Innovation | Innovationsmanagement | Innovation management | Unternehmensgründung | Business start-up | Geschäftsmodell | Business model | Produktentwicklung | New product development | Entrepreneurship approach | Bibliometrie | Bibliometrics | Marketingmanagement | Marketing management |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Die Zählung laut Inhaltsverzeichnis: S. 160-174 |
Other identifiers: | hdl:11159/2854 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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