Innovation marketing profitability analysis within the framework of the Berlin Balanced Scorecard approach from the point of view of a finance-oriented customer value analysis
Wilhelm Schmeisser, Lydia Clausen, and Falko Schindler
| Year of publication: |
2010
|
|---|---|
| Authors: | Schmeisser, Wilhelm ; Clausen, Lydia ; Schindler, Falko |
| Published in: |
Innovation performance accounting : financing decisions and risk assessment of innovation processes. - Berlin : Springer, ISBN 978-3-642-01352-2. - 2010, p. 405-449
|
| Subject: | Innovationsmanagement | Innovation management | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Balanced Scorecard | Balanced scorecard | Kostenmanagement | Cost management | Industrieforschung | Industrial research | Cash Flow | Cash flow |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003980362