Innovation, marketing strategy, environment, and performance
| Year of publication: |
1996
|
|---|---|
| Authors: | Manu, Franklyn A. ; Sriram, Ven |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 35.1996, 1, p. 79-91
|
| Publisher: |
Elsevier |