INNOVATION The 5 Myths of Innovation Nowadays, goes the theory, innovation is supposed to be done constantly, by everyone in the company, improving everything the company is about — And new Web-based tools are here to help it happen. Is the theory right? Or do the experiences of companies reveal something different?
| Year of publication: |
2011
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| Authors: | Birkinshaw, Julian ; Bouquet, Cyril ; Barsoux, J-L |
| Published in: |
MIT sloan management review. - Cambridge, Mass : MIT, ISSN 1532-9194, ZDB-ID 2039388X. - Vol. 52.2011, 2, p. 43-51
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