Innovation nudging—A novel approach to foster innovation engagement in an incumbent company
Year of publication: |
2021
|
---|---|
Authors: | Stieler, Maximilian ; Henike, Tassilo |
Published in: |
Creativity and Innovation Management. - Hoboken, NJ : Wiley, ISSN 1467-8691. - Vol. 31.2021, 1, p. 35-48
|
Publisher: |
Hoboken, NJ : Wiley |
Subject: | corporate transformation | digitalization | foresight | ideation | innovation management | innovation tools | nudging |
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