Innovation performance and the role of senior management
Product innovation – the development of new and improved products – is crucial to the prosperity of the modern corporation. New products launches within the last three years account for about 30 percent of corporate sales, and there is a strong connection between successful product development and business valuation. However, developing a steady stream of winning new products is no easy task.
Year of publication: |
2004
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Published in: |
Strategic Direction. - Emerald Group Publishing Limited, ISSN 1758-8588, ZDB-ID 2089990-7. - Vol. 20.2004, 5, p. 28-30
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Publisher: |
Emerald Group Publishing Limited |
Subject: | New product development | Innovation | Performance indicators | Management techniques | Management culture |
Saved in:
Online Resource
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