Innovation proposal in the e-commerce of exponential handcrafted SMEs of enterpreneur women with the interfaces of the creative economy
Year of publication: |
2021
|
---|---|
Authors: | Cervantes-Guzmán, Jovanna Nathalie ; Mejía-Trejo, Juan ; Vázquez-Ávila, Guillermo |
Published in: |
International journal of e-entrepreneurship and innovation : IJEEI ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1947-8585, ZDB-ID 2587499-8. - Vol. 11.2021, 1, p. 55-70
|
Subject: | Behavioral Economics | Decision Making | Neuroeconomics | KMU | SME | Verhaltensökonomik | Behavioral economics | Neuroökonomie | Innovation | Electronic Commerce | E-commerce |
-
Digital-Ökonomie : wie unser Denken und Handeln manipuliert wird
Jänig, Christian, (2021)
-
From selves to systems : on the intrapersonal and intraneural dynamics of decision making
Grayot, James, (2019)
-
The behavioral economics of decision making : explaining consumer choice in terms of neural events
Miricǎ, Cǎtǎlina Oana, (2019)
- More ...
-
Vargas-Hernández, José G., (2020)
-
Development of entrepreneurship in universities
Cervantes-Guzmán, Jovanna Nathalie, (2021)
-
Neuroeconomics as a factor in the decision-making of women entrepreneurs in developing countries
Cervantes-Guzmán, Jovanna Nathalie, (2021)
- More ...