Innovation in social marketing research methods : what can collages add to a multimethod research project exploring alcohol consumption among young people?
Year of publication: |
2011
|
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Authors: | Kubacki, Krzysztof ; Siemieniako, Dariusz |
Published in: |
Journal of nonprofit & public sector marketing. - Binghamton, NY : Haworth, ISSN 1049-5142, ZDB-ID 1149235-1. - Vol. 23.2011, 4, p. 387-407
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Subject: | Social Marketing | Social marketing | Studierende | Students | Alkoholkonsum | Alcohol consumption | Konsumentenverhalten | Consumer behaviour | Polen | Poland |
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