Innovation & success : who needs market research? ; the story as told by successful innovators
[Tony Houghton]
| Year of publication: |
1997
|
|---|---|
| Authors: | Houghton, Tony |
| Publisher: |
Newbury : Produce Studies Group |
| Subject: | Innovationsmanagement | Kreativität | Marktforschung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | VIII S., S. 9-122 : Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-9530340-1-1 |
| Classification: | Forschung und Entwicklung ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004063631