Innovation through the experience economy : the synergy between products, services, and experiences
Year of publication: |
2021
|
---|---|
Authors: | Bagheri, Mohammad ; Cunha, Cláudia Braga da |
Published in: |
Marketing, creativity and experiential design. - Newcastle upon Tyne : Cambridge Scholars Publishing, ISBN 978-1-5275-7557-8. - 2021, p. 20-41
|
Subject: | Innovation | Produktivität | Productivity | Synergie | Synergy | Experiment |
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