Innovation types and the search for new ideas at the fuzzy front end : where to look and how often?
Kieran O'Brien
| Year of publication: |
2020
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|---|---|
| Authors: | O'Brien, Kieran |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 107.2020, p. 13-24
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| Subject: | Fuzzy front end | Idea search | Innovation search | Marketing innovation | Organizational innovation | Process innovation | Innovationsmanagement | Innovation management | Innovation | Fuzzy-Set-Theorie | Fuzzy sets |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2019.09.007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012156660