Innovations - doomed to fail? : investigating strategies to overcome passive innovation resistance
Year of publication: |
May 2016
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Authors: | Heidenreich, Sven ; Krämer, Tobias |
Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 33.2016, 3, p. 277-297
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Subject: | Markteintritt | Market entry | Konsumentenverhalten | Consumer behaviour | Werbepsychologie | Psychology of advertising |
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