Innovations in advertising research
George H. Brown
| Year of publication: |
1974
|
|---|---|
| Authors: | Brown, George H. |
| Published in: |
The Conference Board record : reporting to management on business affairs. - New York, NY, ZDB-ID 862370-3. - Vol. 11.1974, 1, p. 48-51
|
| Subject: | Werbung |
| Type of publication: | Article |
|---|---|
| Notes: | Adapted from an address before the Advertising Research Foundation at its annual meeting in New York City, 13.11.1973 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001957915