Innovations in communication and advertising : a perspective from small firms in southern Brazil
Year of publication: |
2018
|
---|---|
Authors: | Rodrigues, Leonel Cezar ; Riscarolli, Valéria ; Zucco, Fabricia Durieux ; Falaster, Christian |
Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 2151676-5. - Vol. 12.2018, 4, p. 325-339
|
Subject: | marketing | advertising | innovation | innovation in advertising | small firms | virtual social networks | communication objectives | Werbung | Advertising | KMU | SME | Innovation | Brasilien | Brazil | Soziales Netzwerk | Social network | Marketingmanagement | Marketing management | Social Web | Social web | Online-Marketing | Internet marketing | Innovationsmanagement | Innovation management |
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