Innovations in COVID times : which lessons to learn for the cultural industry?
Year of publication: |
2023
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Authors: | Decrop, Alain ; Dumont, Nathalie |
Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 39.2023, 5/6, p. 373-388
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Subject: | business model innovation | COVID crisis | cultural marketing | mediatised culture | performing arts | technological acceleration | Innovation | Geschäftsmodell | Business model | Coronavirus | Kultursektor | Cultural sector |
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