Innovations in digital banking service brand equity and millennial consumerism
Year of publication: |
2020
|
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Authors: | Das, Subhankar |
Published in: |
Digital transformation and innovative services for business and learning. - Hershey, PA : Business Science Reference, ISBN 978-1-79985-175-2. - 2020, p. 62-79
|
Subject: | Bank | Digitalisierung | Digitization | Innovation | Konsumentenverhalten | Consumer behaviour |
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