Innovations in digital banking service brand equity and millennial consumerism
Subhankar Das
| Year of publication: |
2020
|
|---|---|
| Authors: | Das, Subhankar |
| Published in: |
Digital transformation and innovative services for business and learning. - Hershey, PA : Business Science Reference, ISBN 978-1-79985-175-2. - 2020, p. 62-79
|
| Subject: | Bank | Digitalisierung | Digitization | Innovation | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-7998-5175-2.ch004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012237858