Innovations in Retail Pricing and Promotions
| Year of publication: |
2011
|
|---|---|
| Authors: | Grewal, Dhruv ; Ailawadi, Kusum L. ; Gauri, Dinesh ; Hall, Kevin ; Kopalle, Praveen ; Robertson, Jane R. |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 87.2011, 1, SUPPL, p. 4-14
|