Innovationskommunikation 2-0 : das Beispiel Apple iPhone
Year of publication: |
2009
|
---|---|
Authors: | Maisch, Bettina ; Meckel, Miriam |
Published in: |
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis. - St. Gallen : Thexis Verlag, ISSN 1865-6544, ZDB-ID 2412643-3. - Vol. 26.2009, 2, p. 42-46
|
Subject: | Apple Computer Inc. | Mobiltelefon | Mobile phone | Innovation | Öffentlichkeitsarbeit | Public relations | Markenführung | Brand management |
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