Innovative approach and marketing skill : a case study of artisan entrepreneurs of India
Year of publication: |
2024
|
---|---|
Authors: | Meera, S. ; Vinodan, A. |
Published in: |
Journal of entrepreneurship in emerging economies. - Bingley [u.a.] : Emerald, ISSN 2053-4612, ZDB-ID 2763496-6. - Vol. 16.2024, 3, p. 576-601
|
Subject: | Artisan entrepreneurs | Handloom | India | Individual-specific market orientation | Innovative approach | Marketing skill | Entrepreneurship | Entrepreneurship approach | Indien | Marketingmanagement | Marketing management | Innovation | Qualifikation | Occupational qualification |
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