Innovative B2B marketing : new models, processes and theory
Alternative title: | Innovative business-to-business marketing |
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Year of publication: |
2017
|
Authors: | Hall, Simon |
Publisher: |
London : Kogan Page Ltd |
Subject: | Digital marketing | B-to-B-Marketing | Business-to-business marketing | Event-Marketing | Event marketing | Business-to-Business-Marketing |
Description of contents: | Table of Contents [gbv.de] |
Extent: | xix, 287 Seiten Illustrationen |
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Type of publication: | Book / Working Paper |
Language: | English |
ISBN: | 978-0-7494-8080-6 ; 0-7494-8080-7 ; 978-0-7494-8081-3 ; 978-0-7494-8081-3 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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