Innovative low-cost strategy and firm performance of restaurants : the moderation of competitive intensity
Year of publication: |
2019
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Authors: | Kwarteng, Collins Kankam ; Osman, Barbara ; Donkor, Jacob |
Published in: |
Asia Pacific journal of innovation and entrepreneurship : APJIE. - Bingley : Emerald Publishing Limited, ISSN 2398-7812, ZDB-ID 2914364-0. - Vol. 13.2019, 3, p. 266-281
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Subject: | Innovation | Firm performance | Restaurants | Competitive intensity | Low-cost strategy | Unternehmenserfolg | Gastronomie | Restaurant industry | Wettbewerbsstrategie | Competitive strategy | Wettbewerb | Competition | Niedrigpreisstrategie | Industrieforschung | Industrial research | Innovationsmanagement | Innovation management | Strategisches Management | Strategic management |
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