Innovative marketing strategies for national industrial flagships: Brand repositioning for accessing upscale markets
| Year of publication: |
2011
|
|---|---|
| Authors: | Todiras, A. ; Nijkamp, P. ; Rafijevas, S. |
| Institutions: | Faculteit der Economische Wetenschappen en Bedrijfskunde, Vrije Universiteit |
| Extent: | application/pdf |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Notes: | The text is part of a series Research Memorandum Number 0042 |
| Source: |
Persistent link: https://www.econbiz.de/10010782668