Innovative new product adoption of renewable energy mobility products at the bottom of the pyramid the case of Hamba, an integrated community-driven solution
Year of publication: |
2023
|
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Authors: | Chikweche, Tendai ; Bloemen, Shantha ; Mwenye, Dorah |
Published in: |
Journal of international consumer marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-7068, ZDB-ID 2069279-1. - Vol. 35.2023, 2, p. 194-214
|
Subject: | Bottom of pyramid | Covid | decision-making | mobility | renewable energy | Erneuerbare Energie | Renewable energy | Produktentwicklung | New product development | Innovation | Mobilkommunikation | Mobile communications | Entwicklungsländer | Developing countries |
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