Innovative Perspektiven internationalen Marketings
von Frank Heinrich
| Year of publication: |
2006
|
|---|---|
| Authors: | Heinrich, Frank |
| Publisher: |
Viersen : Rotblatt-Verl. |
| Subject: | Internationales Marketing | International marketing | Internationaler Markteintritt | International market entry | Beziehungsmarketing | Relationship marketing | Globalisierung | Globalization | Welt | World | Interkulturelles Management |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | XVI, 136 S. 19 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Übersichtsarbeit ; Systematic review |
| Language: | German |
| ISBN: | 3-939061-20-4 ; 3-937221-15-8 ; 978-3-939061-20-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014005356