Extent:
Online-Ressource
v.: digital
Type of publication: Book / Working Paper
Language: English
ISBN: 978-0-306-47580-1 ; 978-0-7923-8437-3
Other identifiers:
10.1007/b110095 [DOI]
Classification: Marketing
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10013518379