Innovative positioning as a marketing tool of retailers on the food market
Grażyna Śmigielska, Magdalena Stefańska
| Year of publication: |
2017
|
|---|---|
| Authors: | Śmigielska, Grażyna ; Stefańska, Magdalena |
| Published in: |
Entrepreneurial business and economics review : EBER. - Kraków, ISSN 2353-883X, ZDB-ID 2776185-X. - Vol. 5.2017, 1, p. 77-90
|
| Subject: | retail marketing | positioning | marketing innovations | entrepreneurship | food market | Lebensmittelmarkt | Food market | Innovation | Marketingmanagement | Marketing management | Marketing | Lebensmittelhandel | Food trade | Lebensmitteleinzelhandel | Food retailing | Einzelhandel | Retail trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.15678/EBER.2017.050105 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011802919