Innovative product and customer retention : strategies in the music business - an analysis of Santana's enhanced album "Shaman"
Year of publication: |
2003
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Authors: | Clement, Michel ; Engh, Marcel ; Thielmann, Bodo |
Published in: |
JMM : the international journal on media management. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 1424-1277, ZDB-ID 20100279. - Vol. 5.2003, 3, p. 190-198
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