Innovative ways of raising funds and adding value: A stakeholder approach to whole business securitization
Whole business (WB) securitization is a corporate fundraising strategy that allows companies to realize the full value of their operating assets in cooperation with their stakeholders. In a WB securitization, the company raises funds by issuing securitization bonds backed by its operating assets. A characteristic feature of this funding strategy is that it allows investors to impose operating conditions which obligate the company to develop its business strategy and operations. Hence, investors can influence the branding and customer service practices, as well as the stakeholder relationships of the company. Herein, we outline how managers of the securitized assets and investors can add value by adopting a stakeholder approach to whole business securitization.
Year of publication: |
2011
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Authors: | Haaranen, Tuulikki ; Nisar, Tahir M. |
Published in: |
Business Horizons. - Elsevier, ISSN 0007-6813. - Vol. 54.2011, 5, p. 457-466
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Publisher: |
Elsevier |
Keywords: | Whole business securitization Innovative financing Value co-creation Service development Brand development |
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