Innovativeness and Involvement as Determinants of Website Loyalty: I. A test of the style-involvement model in the context of Internet buying
| Year of publication: |
2006
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|---|---|
| Authors: | Wang, Hui-Chih ; Pallister, John G. ; Foxall, Gordon R. |
| Published in: |
Technovation : the international journal of technological innovation, entrepreneurship and technology management. - Amsterdam : Elsevier Scientific Publishing Co., ISSN 0166-4972, ZDB-ID 83860. - Vol. 26.2006, 12, p. 1357-1365
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