Innovativeness as an unintended outcome of franchising : insights from restaurant chains
Year of publication: |
December 2017
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Authors: | Mallapragada, Girish ; Srinivasan, Raji |
Published in: |
Decision sciences : DS. - Atlanta, Ga. : Wiley, ISSN 0011-7315, ZDB-ID 412837-0. - Vol. 48.2017, 6, p. 1164-1197
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Subject: | Channel Governance | Franchising | Process Innovativeness | Product Innovativeness | Innovation | Gastronomie | Restaurant industry | Innovationsmanagement | Innovation management | Produktentwicklung | New product development | Vertriebsweg | Distribution channel |
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