Innovativeness, market intelligence practices, and firm performance of small- and medium-sized tour operators
Ching Seng Yap, Boon Liat Cheng, Nurhuzira Mohamad Hussain and Rizal Ahmad
| Year of publication: |
April 2018
|
|---|---|
| Authors: | Ching Seng Yap ; Boon Liat Cheng ; Hussain, Nurhuzira Mohamad ; Rizal Ahmad |
| Published in: |
Tourism and hospitality research : the surrey quarterly review. - London [u.a.] : Sage Publ., ISSN 1467-3584, ZDB-ID 2249125-9. - Vol. 18.2018, 2, p. 143-151
|
| Subject: | Firm innovativeness | market intelligence acquisition | market intelligence utilization | firm performance | tour operators | Unternehmenserfolg | Firm performance | Innovation | KMU | SME | Marktforschung | Market research | Marketing | Marketingmanagement | Marketing management | Tourismuswirtschaft | Tourism industry | Innovationsmanagement | Innovation management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1467358416636931 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011846798