Innovativeness of advertising activities in the Polish market : advertisers' abilities and recipients' perception
Year of publication: |
2015
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Authors: | Nowacki, Robert |
Published in: |
Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze. - Bydgoszcz [u.a.] : Warsaw Univ. of Life Sciences Pr., ISSN 1644-0757, ZDB-ID 2132278-8. - Vol. 14.2015, 2, p. 119-130
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Subject: | advertsving | advertising innovativeness | advertising perception | advertising services | innovativeness | Werbung | Advertising | Innovation | Polen | Poland | Online-Marketing | Internet marketing | Wahrnehmung | Perception | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects |
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