Innovativeness of Ceretto Aziende Vitivinicole: A First Investigation into a Wine Company
Year of publication: |
2014
|
---|---|
Authors: | Giacosa, Elisa ; Giachino, Chiara ; Bertoldi, Bernardo ; Stupino, Margherita |
Published in: |
International Food and Agribusiness Management Review. - International Food and Agribusiness Management Association - IFAMA. - Vol. 17.2014, 4
|
Publisher: |
International Food and Agribusiness Management Association - IFAMA |
Subject: | innovation | wine sector | family businesses | internal and external innovation | product development | Agribusiness | Institutional and Behavioral Economics | Marketing | Productivity Analysis |
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