Innovatives Marketing : Die Rolle des Konsumenten bei der Diffusion von Innovationen
Max Hollai
| Year of publication: |
2010
|
|---|---|
| Authors: | Hollai, Max |
| Publisher: |
Hamburg : Diplomica |
| Subject: | Diffusion | Verbraucher | Innovation |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] ; Description [digitool.hbz-nrw.de] |
| Extent: | 53 S. : graph. Darst. 270 mm x 190 mm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Language: | German |
| Thesis: | Zugl.: Frankfurt/Oder, Europa-Univ. Viadrina, Bachelorarbeit, 2009 |
| ISBN: | 978-3-8386-0717-7 |
| Source: |
Persistent link: https://www.econbiz.de/10008735530