Innovatives Marketing : Entscheidungsfelder, Management, Instrumente ; Hermann Diller zum 60. Geburtstag
mit Beitr. von Sönke Albers ... Hrsg. von Alexander Haas ...
| Year of publication: |
2005 ; 1. Aufl.
|
|---|---|
| Other Persons: | Haas, Alexander (contributor) ; Albers, Sönke (contributor) |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Hermann Diller | Marketing | Aufsatzsammlung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIX, 576 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Festschrift |
| Language: | German |
| Notes: | Bibliogr. H. Diller S. 567 - 572 |
| ISBN: | 3-409-03418-8 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004399260